With independent research showing that seven out of ten consumers expect to see Nutella® on breakfast menus*, World Nutella® Day is the perfect platform to introduce the nation’s favourite spread brand**.
Zareen Deboo, Foodservice Channel Operations Manager, Ferrero UK & Ireland explains:
“Research show consumers love the hazelnut and cocoa spread, with awareness and demand at its very highest on the 5th February, the day offers the perfect opportunity to introduce Nutella® to menus and boost profits in the months ahead.
For those operators who are already benefitting from Nutella’s appeal, the day gives the freedom to experiment with offerings as well as find new and exciting ways to use the spread and engage with customers.”
Chefs and caterers looking to join the celebrations can visit www.ferrerofoodservice.com and download high-impact posters to promote their involvement in the day. The website also includes a host of inspirational recipes including Breakfast Tacos with Nutella® & Fruit, Citrus Fruits Cupcake with Nutella®, Muesli & Yoghurt with Nutella® and Yoghurt Sponge Cake with Nutella®.
Zareen adds;
“As World Nutella® Day trends across the globe, we want to help UK operators make the most of Nutella’s wide appeal. We have free downloadable posters available to promote menus, as well as the Nutella® Breakfast Club which gives members access to exclusive recipes, offers and competitions. To join visit www.NutellaBreakfastClub.co.uk.”
The Nutella® foodservice range continues to expand to provide the consumer favourite in a variety of formats to suit all operators. Alongside the best-selling 15g single serve portion pack – which is ideal for breakfast buffets – the new Nutella® 1kg Piping Bag makes it as easy as snip, pipe and serve for operators to instantly update a host of breakfast goods, from pastries and pancakes to waffles and muffins.
The arrival of the Nutella® 1.35kg tub alongside the existing 3kg version provides the opportunity for smaller operators to start utilising Nutella®, whilst the 25g mini jars are perfect for hotels and coffee shops looking to impress with a high-end offering.
*Toluna 2015 ** Nielsen MAT TY: WE 03.03.18
