Ferrero Make Bakery Debut with New Nutella® Muffin

Ferrero Foodservice is excited to announce the launch of its first bakery product – the Nutella® Muffin.
Nutella Muffin

Made with the unique taste of the nation’s favourite cocoa hazelnut spread, Nutella®, the fluffy artisanal-style muffin is made using fine ingredients - including sourdough and yogurt - for a smooth and soft textured bake that tastes delicious.

The muffin is baked with care, then filled with Nutella® and frozen, in order to preserve it until it reaches the retailer or café. It can be thawed and served in just two hours.

Available now, the launch will support operators looking to give their food-to-go offering the edge as sales rise and research reveals that 64% of consumers are on the lookout for more exciting options. The tasty solution has been developed to satisfy consumer demand and help operators boost their on-the-go offerings and profits.
The brand-new and unique Nutella® Muffin is great for breakfast on-the-go or can be enjoyed as a snack. Benefitting from the fine ingredients, the artisan style muffin is light and fluffy in texture and reveals a delicious hidden Nutella® centre.

Speaking of the upcoming launch, Zareen Deboo, Foodservice Channel Operations Manager, Ferrero UK & Ireland has said;

“We’ve seen a huge rise in consumer appetite for recipes that include Nutella®, especially over the last year as home-bakers elevated their favourite bakes with our famous spread. In fact, Google has over 2.5k searches for ‘Nutella® muffin recipes’ each month! With that in mind, there has never been a better time for operators to get in on the action! And what better way to do it than by combining the nation’s favourite bakery item with the UK’s number one cocoa and hazelnut spread, Nutella® - it’s bakery brand power at its best!” 

With demand for Nutella® driving growth over the last year and sales increasing by 23.6%, operators can switch up their menus with ease with the trusted branded muffin.

Zareen adds;
“Ferrero is a trusted brand when it comes to quality products, and we’re committed to helping operators offer exciting bakery items. The new Nutella Muffin® means consumers don’t need to miss out and caterers can meet the need for delicious bakery options out of home.”

The Nutella® Muffin comes in an attractive and recyclable branded paper cup. Each case contains 48 muffins (T1 x 8 x 6).

For more information and for the full range of Ferrero Foodservice products please visit  or call 0208 869 4000