World Nutella Day

World Nutella Day

Each year World Nutella Day provides a golden opportunity to drive footfall and boost sales. Now in its eleventh year, the 5th February will see Nutella® fans around the world, including here in the UK, celebrate our unique hazelnut and cocoa spread.

Trending worldwide, we want to help you make the most of Nutella's wide appeal and get involved in the celebrations!

The fact is the nation is nutty about Nutella's® unique taste, it all started in 1964 and today Nutella® is the UK’s number one spread brand^.

Tell your customers you are celebrating World Nutella® Day!

There’s lots of reasons to join us for World Nutella Day and discover the sweet side to profits, did you know…

  • A third of people would be more likely to eat breakfast out-of-home if a known brand like Nutella® was on offer
  • Nutella is flexible - 58% of people would choose breakfast options that can be teamed with it
  • 81% would expect to pay more for branded spreads like Nutella®
  • 73% of 26-35 year olds expect to see Nutella® on menus – the generation that eats out the most!*



^Source: Nielsen – MAT w/e 10/11/17 *Toluna 2014